The 21st century will be characterized by competition among China, India and the US. The question facing every nation is what they can offer to pave the way towards new strategic alliances.
China’s culture still has limited appeal, but as long as it is supported by economic assets and growth, its soft power is bound to attract.
Trump and his administration are probably a disaster for American soft power and undermine the country’s standing in the world – but is that necessarily bad?
As Russian influence in Italy grows, Putin’s ‘Trojan horse’ in the EU reflects several societal trends, molding perceptions of a foreign policy appropriate for Italy.
Whilst Estonian domestic politics continues to be somewhat chaotic, its expansive foreign policy continues to embrace e-Governance as a soft power tool of the future.
This volume highlights historical approaches as well as the distinct features of Russia’s public diplomacy, such as its positioning as the guardian of traditional values.
A reassessment of how China wants to present itself to the world should come sooner than later, as it takes a long time to build a trustworthy reputation.
The sports diplomacy templates fail to provide a meaningful platform for understanding the international impact of mega-sporting event campaigns on a country’s soft power
Non-state actors that prioritize control and censorship over openness, would be deficient in soft power projection and success. So they would fall to using sharp power.
Soft power is a term coined by Joseph Nye in the late 1980s. Soft or not, Chinese strategies are all-pervading although not necessarily sustainable in the current state.
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