Post Tagged with: "soft power"

On Indian Public Diplomacy

On Indian Public Diplomacy

First used by the USA to make its war aims known globally during World War One, public diplomacy is a relatively new strategy. In recent years it has become an instrument of India’s foreign policy arsenal.

Chinese Soft Power 2.0: The Politics of Fashion

Chinese Soft Power 2.0: The Politics of Fashion

Chinese soft power must be understood in light of China’s domestic politics as much as its international standing. The case of Peng Liuyan – better known as China’s First Lady – shows that this remains as true as ever.

Russian Soft Power Under Construction

Russian Soft Power Under Construction

Prospects for a fully-fledged, globally-oriented Russian soft power strategy are promising. But this change of attitude seems to be coming from the top down.

Envisioning a Multidisciplinary Research Agenda for Public Diplomacy

Envisioning a Multidisciplinary Research Agenda for Public Diplomacy

The diversity of activities labelled as public diplomacy obviates the need for a “theory” of public diplomacy. Investigations should instead examine how it offers new sites of inquiry.

Chinese Soft Power Starts at Home

Chinese Soft Power Starts at Home

Many Western analysts miss the fact that Chinese soft power is not merely a tool for building international relations. Just as important, its deployment is critical at home within the country as well as abroad. These differences are significant in practice, because they reflect the underlying differences in motivation and in stages of development.

‘Smart Power’: A change in U.S. diplomacy strategy

‘Smart Power’: A change in U.S. diplomacy strategy

Smart power ‘is a concept that underscores the necessity of a strong military, but also invests heavily in alliances, partnerships, and institutions at all levels to expand American influence and establish the legitimacy of American action.’ More plainly, smart power is a combination of both hard and soft power approaches to diplomacy.

Soft Power and the Persian Gulf

Soft Power and the Persian Gulf

In October 2009, Iran was due to host athletes from the Muslim nations in order to celebrate “harmony” in the Islamic World. But Tehran has had to cancel the ‘Islamic Solidarity Games’ because Arab states demanded that the Persian tag should be removed from the competition’s medals and promotional posters – 27 countries led by Saudi Arabia refused to compete unless the famous waterway was called the “Arabian Gulf” instead of the “Persian Gulf”. What does this tell us about soft power and diplomacy in the region?

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