Prof. Nye discusses the waning idea of the American Century, the role of China, India and Russia and the diffusion of power in world politics in the 21st century.
Bhutan’s recent upset victory over Sri Lanka in the 2018 World Cup qualifiers should be seen as an apt analogy for Bhutan’s wider presence in the international community.
Doha limits its soft power by lacking infrastructure, injecting too much modernity into cultural sites, or by drawing too heavily on foreign nations.
In terms of soft power, Qatar’s two principle motives in hosting the FIFA World Cup in 2022 are distancing Qatar from the Middle East and putting Qatar on the international map.
Qatar has invested in its international brand by hosting major sporting events, developing elite programs and engaging in ‘sport diplomacy’. The result has been a mix of successes and challenges.
The Holy See, lacking a territorial agenda, plays a unique role around the world today, and its diplomacy remains as relevant to humanity in the 21st century as it has been in the past.
First used by the USA to make its war aims known globally during World War One, public diplomacy is a relatively new strategy. In recent years it has become an instrument of India’s foreign policy arsenal.
Chinese soft power must be understood in light of China’s domestic politics as much as its international standing. The case of Peng Liuyan – better known as China’s First Lady – shows that this remains as true as ever.
Prospects for a fully-fledged, globally-oriented Russian soft power strategy are promising. But this change of attitude seems to be coming from the top down.
The diversity of activities labelled as public diplomacy obviates the need for a “theory” of public diplomacy. Investigations should instead examine how it offers new sites of inquiry.
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