Ciarán Devane discusses the British Council’s ‘cultural diplomacy,’ academic conceptions of soft power, and the role of culture can play in international development.
Rather than a “Clash of Civilizations”, Senghass argues there is a clash within civilizations and it should be met with a thoughtful and engaging dialogue that promotes peace and development.
Cultural diplomacy is growing in significance. It utilizes the instruments of cultural and artistic life in a way which may make hearts and souls meet across borders.
Polish public diplomacy has adopted means of strategic communication and demonstrates a strong belief in the importance of perceptions, images and brands in international politics.
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