E-International Relations (E-IR) delivers an audience of international relations and politics-leaning students and scholars that is unmatched in its size and scope. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of over 3 million readers. All adverts will also be promoted with dedicated posts on Facebook and twitter, allowing further reach to over 50,000 of our most engaged audience members.

We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to with the subject line/title ‘Advertising’ and let us know exactly what type of advert you would like and for what duration. All prices are in British pounds sterling (GBP). Advertisers are welcome to book different types of adverts at once for maximum impact.

  • Annual website audience of over 3 million readers, with over 40% under the age of 24
  • Approximately 50% of readers are currently in higher education, the bulk of whom plan to undertake further study.
  • Approximately 40% of readers are academics or practitioners
  • Broadly equal male/female readership
  • Truly global readership – more than half of our readers are outside North America/UK

Dozens of universities have advertised with us in the past including George Washington, Surrey, Bath, Australian National University, Georgetown, Trinity, SOAS, San Francisco State, Tartu, Queen Mary, Birmingham, Queen’s, Cardiff, Newcastle, Otago, Melbourne, Leeds, National University of Singapore, Oxford Brookes and Exeter. Our clients have also included a range of academic journals and publishers such as Oxford University Press, Cambridge University Press, Pearson and Routledge. We have also hosted non academic clients such as NATO and a range of other NGOs.


Banner adverts display globally to all readers on the right side of E-IR’s homepage and on hundreds of category and author pages, including E-IR’s Student Portal. They are effective at establishing a medium-to-long term campaign to build up awareness for a degree or product. Banners are sold in quarterly (90 days) slots, at two sizes and three price points (based on prominence of placement). When booking, please let us know your desired start and end date (e.g. 1 January–30 March).

Specs (in static pixels): Standard: 300 (w) x 100 (h) – Large: 300 (w) x 250 (h)

Tier 1 banners
Standard: £500 per quarter
Large: £900 per quarter

Tier 2 banners
Standard: £300 per quarter
Large: £500 per quarter

Tier 3 banners
Standard: £150 per quarter
Large: £250 per quarter


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Skyscraper adverts are placed at the top of the E-IR homepage. They are effective at delivering a high impact shorter-term  campaign, such as advertising a new publication/product or a degree recruitment cycle. Skyscraper adverts are sold in monthly intervals at a price of £250 per month (30 days). Skycrapers are limited to two available slots so please do enquire at your earliest convenience to ensure placement.

Specs: 160 (w) X 600 (h) static pixels.




Newsletter adverts are placed on our email digest that is delivered to over 11,000 recipients every Friday – an effective way to reach one of our most engaged audience sets. Newsletter adverts are sold in quarterly slots (90 days) and are priced at £100 each per quarter. Each quarter contains 12 newsletters.

Specs: 250 (w) X 250 (h) static pixels.


Advertisers are welcome to update their graphics/links at any time during the period booked. Adverts appear on all versions of the website (desktop, mobile, tablet etc.) and are placed natively to avoid most ad blocking software.

Please Consider Donating

Before you download your free e-book, please consider donating to support open access publishing.

E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!

Donations are voluntary and not required to download the e-book - your link to download is below.