E-International Relations (E-IR) delivers an audience of international relations and politics-leaning students and scholars that is unmatched in its size and scope. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of over 3 million readers. All adverts will also be promoted with dedicated posts on Facebook and twitter, allowing further reach to tens of thousands of our most engaged audience members.

We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to with the subject line/title ‘Advertising’ and let us know exactly what type of advert you would like and for what duration. All prices are in British pounds sterling (GBP). Advertisers are welcome to book different types of adverts at once for maximum impact.

  • Annual website audience of approximately 3 million readers and over 5 million page views
  • Approximately 50% of readers are currently in education, the bulk of whom plan to undertake further study
  • Approximately 40% of readers are academics or practitioners
  • Broadly equal male/female readership
  • Truly global readership – more than half of our readers are outside North America/UK

Dozens of universities have advertised with us in the past including George Washington, Surrey, Bath, Australian National University, Georgetown, Trinity, SOAS, San Francisco State, Tartu, Queen Mary, Birmingham, Queen’s, Cardiff, Newcastle, Otago, Melbourne, Leeds, National University of Singapore, Oxford Brookes and Exeter. Our clients have also included a range of academic journals and publishers such as Oxford University Press, Cambridge University Press, Pearson and Routledge. We have also hosted non academic clients such as NATO and a range of other NGOs.


Banner adverts display globally to all readers on the right side of E-IR’s homepage and on hundreds of category and author pages, including E-IR’s Student Portal. They are effective at establishing a medium-to-long term campaign to build up awareness for a degree or product. Banners are sold in quarterly (90 days) slots, at two sizes and three price points (based on prominence of placement). When booking, please let us know your desired start and end date (e.g. 1 January–30 March).

Specs (in static pixels): Standard: 300 (w) x 100 (h) – Large: 300 (w) x 250 (h)

Tier 1 banners
Standard: £500 per quarter
Large: £750 per quarter

Tier 2 banners
Standard: £300 per quarter
Large: £450 per quarter

Tier 3 banners
Standard: £150 per quarter
Large: £200 per quarter


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*Skyscraper slots are currently sold out until further notice, our apologies.*




Newsletter adverts are placed on our email digest that is delivered to over 15,000 recipients every week – an effective way to reach one of our most engaged audience sets. Newsletter adverts are sold in quarterly slots (90 days) and are priced at £100 each per quarter. Each quarter contains 12 newsletters.

Specs: 250 (w) X 250 (h) static pixels.


Advertisers are welcome to update their graphics/links at any time during the period booked. Adverts appear on all versions of the website (desktop, mobile, tablet etc.) and are placed natively to avoid most ad blocking software.

Please Consider Donating

Before you download your free e-book, please consider donating to support open access publishing.

E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!

Donations are voluntary and not required to download the e-book - your link to download is below.