E-IR delivers a highly targeted audience of IR-leaning students and scholars that is unmatched in its size and scope on the internet. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of engaged readers.
In a crowded online environment, placing an advertisement on E-IR ensures that you are able to reach a targeted audience and be seen. Don’t take our word for it though – the stats below are taken from Google Analytics and annual reader survey data.
- 2.5 million unique visitors in 2015 (those who visited the website at least once)
- A monthly audience of on average 245,000 unique visitors in Q1 2016
- 70% of readers are currently in higher education. 89% of this cohort report they are likely to undertake further study
- Over 20% of readers are lecturers or professors
- 75% of readers are aged 18-35
- Broadly equal male/female readership
- A truly global audience
We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to firstname.lastname@example.org with the subject line/title ‘Advertising’ and let us know what banner, skyscraper, or button that you would like and for what duration. All prices are in British pounds sterling (GBP) and payment must be made at the time of booking to secure placement.
Advertiser case study: The University of the West of England placed a banner advert on E-International Relations between October 2014-September 2015 as part of a wide ranging package of measures to promote the 2015/16 student recruitment drive. The result: They recruited 25% more students than in the 2 years prior.
WEBSITE ‘BANNER’ ADVERTS
Banner adverts display on our website homepage and on hundreds of category and author pages. Banners are effective at establishing a medium-to-long term advertising campaign to build up awareness for a degree programme or a scholarly product.
Banner adverts are sold in quarterly slots (3 months) and range in price from £500 per quarter to £150 per quarter. We can accept bookings for up to 4 quarters in duration. Multiple banners (2 or more) can also be merged into larger box adverts.
HOMEPAGE ‘SKYSCRAPER’ ADVERTS
Skyscraper adverts are placed at the top right hand side of the E-IR homepage. They are effective at delivering a high impact short-term advertising campaign, such as advertising a new publication/product or a degree scheme recruitment cycle.
Skyscraper adverts are sold in monthly slots at a price of £250 per month. To book, please contact us at email@example.com and let us know what month(s) you would like to book.
We are only able to place two skyscraper adverts at any one time, so please enquire at your earliest opportunity should you want to secure placement. NB: the skyscrapers do not display on mobile versions of the website.
NEWSLETTER ‘BUTTON’ ADVERTS
Newsletter button adverts are placed on our weekly newsletter that is delivered to approximately 4000 recipients – an effective way to reach one of our most engaged audience sets.
Newsletter buttons are sold in quarterly slots (3 months) and are priced at £50 each per quarter. We can accept bookings for up to 4 quarters in duration. Each quarter contains 12 newsletters.
If you would like to book a button for 2016, please contact us at firstname.lastname@example.org.
Advertisers are welcome to update their graphics/links at any time during the period booked.
Advertising spaces on E-IR are limited in number, and we regularly sell the bulk of our advertising space well ahead of time. So please do book/enquire at the earliest opportunity to secure your spot and avoid disappointment.