E-IR delivers a highly targeted audience of IR and politics-leaning students and scholars that is unmatched in its size and scope on the internet. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of engaged readers. Adverts appear on all versions of the website (desktop, mobile etc.).

In a crowded online environment, placing an advertisement on E-IR ensures that you are able to reach a targeted audience and be seen. Don’t take our word for it though – the stats below are taken from Google Analytics and annual reader survey data.

  • Annual audience of approximately 3 million unique visitors (readers who visit the website at least once)
  • Typical monthly audience of 245,000 unique visitors (Jan-July 2016)
  • 70% of readers are currently in higher education. 89% of this cohort are planning to undertake further study
  • Over 25% of readers are lecturers or professors
  • 75% of readers are aged 18-35
  • Broadly equal male/female readership

Dozens of universities have advertised with us in the past including George Washington, Surrey, Bath, Australian National University, Georgetown, Trinity, SOAS, Tartu, Queen Mary, Birmingham, Queen’s, Cardiff, Newcastle, Otago, Melbourne, Leeds, National University of Singapore, Oxford Brookes and Exeter. Our clients have also included a range of academic journals and publishers such as Oxford University Press, Cambridge University Press and Routledge. We have also hosted non academic clients such as NATO and the Tony Blair Faith Foundation.

Advertiser case study: The University of the West of England placed a banner advert on E-International Relations as part of a wide ranging package of measures to promote the 2015/16 student recruitment drive. The result: They recruited 25% more students than in the 2 years prior.

We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to with the subject line/title ‘Advertising’ and let us know what banner, skyscraper, or button you would like and for what duration. All prices are in British pounds sterling (GBP). Advertisers are welcome to book different types of adverts at once for maximum impact.

ban 2016 image

Banner adverts display on our website homepage and on hundreds of category and author pages. Banners are effective at establishing a medium-to-long term advertising campaign to build up awareness for a degree scheme or product.

You can view live availability of banner slots here. To book slots please contact us at

Slots can be purchased as standard banners of 300px wide X 80px deep. Combinations of slots can also be purchased and merged into a box (2 slots joined together at 300px wide X 160px) or a big box (3 slots joined at 300px X 240 px).

Banner slots are sold quarterly (3 months) and range from £150 per quarter to £500 per quarter. We can accept bookings for up to 4 quarters. Banners typically fill up months ahead of time, so please book early to avoid disappointment.



Skyscraper adverts are placed at the top of the E-IR homepage. They are effective at delivering a high impact shorter-term advertising campaign, such as advertising a new publication/product or a degree scheme recruitment cycle.

Skyscraper adverts are sold in monthly slots at a price of £200 per month for the upper slot and £175 per month for the lower slot (see the image to the right). To book, please contact us at to discuss your needs.

Specs: 160 (W) X 480 (d) static pixels. No animation.

Skyscraper slots are limited to two at any one time. Please enquire at your earliest opportunity to secure placement.


NEWSLETTER ‘BUTTON’ ADVERTSnewsletter buttons copy

Newsletter button adverts are placed on our weekly newsletter that is delivered to over 4000 recipients – an effective way to reach one of our most engaged audience sets.

Newsletter buttons are sold in quarterly slots (3 months) and are priced at £75 each for the upper two and £50 each per quarter for the lower two (see the image to the right).

We can accept bookings for up to 4 quarters in duration. Each quarter contains 12 newsletters.

Specs: 250 (w) X 250 (d) static pixels. No animation.

To book a button, please contact us at and let us know if you would like a upper or lower button and for what duration. Please note, we regret that we are sold out of buttons until 1 April 2017.


Advertisers are welcome to update their graphics/links at any time during the period booked.

Advertising spaces on E-IR are limited in number, and we regularly sell the bulk of our advertising space well ahead of time. So please do book/enquire at the earliest opportunity to secure your spot and avoid disappointment.

Please Consider Donating

Before you download your free e-book, please consider donating to support open access publishing.

E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!

Donations are voluntary and not required to download the e-book - your link to download is below.