E-IR delivers an audience of IR and politics-leaning students and scholars that is unmatched in its size and scope on the internet. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of engaged readers. Don’t take our word for it though – the stats below are taken from Google Analytics and annual reader survey data.

  • Annual audience of approximately 3 million unique visitors (readers who visit the website at least once)
  • Typical monthly audience of 245,000 unique visitors
  • 70% of readers are currently in higher education, the bulk of whom plan to undertake further study.
  • Over 25% of readers are lecturers or professors
  • Broadly equal male/female readership
  • Audience growth of over 20% year on year

Dozens of universities have advertised with us in the past including George Washington, Surrey, Bath, Australian National University, Georgetown, Trinity, SOAS, Tartu, Queen Mary, Birmingham, Queen’s, Cardiff, Newcastle, Otago, Melbourne, Leeds, National University of Singapore, Oxford Brookes and Exeter. Our clients have also included a range of academic journals and publishers such as Oxford University Press, Cambridge University Press and Routledge. We have also hosted non academic clients such as NATO and the Tony Blair Faith Foundation.

Advertiser case study: The University of the West of England placed a banner advert on E-International Relations as part of a wide ranging package of measures to promote the 2015/16 student recruitment drive. The result: They recruited 25% more students than in the 2 years prior.

We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to with the subject line/title ‘Advertising’ and let us know exactly what type of advert you would like and for what duration. All prices are in British pounds sterling (GBP). Advertisers are welcome to book different types of adverts at once for maximum impact.


Banner and box adverts display on the right side of E-IR’s homepage and on hundreds of category and author pages, including E-IR’s Student Portal. They are effective at establishing a medium-to-long term advertising campaign to build up awareness for a degree scheme or product.

Banners and boxes are sold in quarterly (3 month) slots. See the image for placement and cost per quarter. We can accept bookings for up to 4 quarters. Pricing is based on a banner advert – specs: 300 (w) X 80 (d) static pixels. Slots can also be used to place a box advert (300 X 160 pixels) for 1.5X the price. Big boxes (300 X 240 pixels) can be placed for double the displayed price.

For example: a ‘banner‘ in Slot E = £250 per quarter
A ‘box’ in Slot E = £375 per quarter
A ‘big box’ in Slot E = £500 per quarter.

Please contact at your earliest convenience to discuss your needs. Click here to view live availability of slots.



Skyscraper adverts are placed at the top of the E-IR homepage. They are effective at delivering a high impact shorter-term advertising campaign, such as advertising a new publication/product or a degree scheme recruitment cycle.

Skyscraper adverts are sold in monthly intervals at a price of £200 per month for the upper slot and £175 per month for the lower slot (see the image to the right). To book, please contact us at to discuss your needs.

Specs: 160 (w) X 480 (d) static pixels. No animation.

Skyscraper slots are limited to two at any one time. Please enquire at your earliest opportunity to secure placement.



NEWSLETTER ADVERTSnewsletter buttons copy

Newsletter adverts are placed on our weekly newsletter that is delivered to almost 5000 recipients – an effective way to reach one of our most engaged audience sets.

Newsletter adverts are sold in quarterly slots (3 months) and are priced at £75 each for the upper two and £50 each per quarter for the lower two (see the image to the right).

We can accept bookings for up to 4 quarters in duration. Each quarter contains 12 newsletters.

Specs: 250 (w) X 250 (d) static pixels. No animation.

To book a newsletter advert, please contact us at and let us know if you would like a upper or lower button and for what duration. Please note, we regret that we are sold out of newsletter adverts until 1 April 2017.


Advertisers are welcome to update their graphics/links at any time during the period booked. Adverts appear on all versions of the website (desktop, mobile etc.).

Please Consider Donating

Before you download your free e-book, please consider donating to support open access publishing.

E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!

Donations are voluntary and not required to download the e-book - your link to download is below.