E-IR delivers a highly targeted audience of IR and politics-leaning students and scholars that is unmatched in its size and scope on the internet. The website represents the best online vehicle to advertise postgraduate/undergraduate degree courses and academic publications/resources to a global audience of engaged readers.

In a crowded online environment, placing an advertisement on E-IR ensures that you are able to reach a targeted audience and be seen. Don’t take our word for it though – the stats below are taken from Google Analytics and annual reader survey data.

  • Annual audience of approximately 3 million unique visitors (readers who visit the website at least once)
  • Typical monthly audience of 245,000 unique visitors (2016)
  • 70% of readers are currently in higher education. 89% of this cohort are planning to undertake further study
  • Over 20% of readers are lecturers or professors
  • 75% of readers are aged 18-35
  • Broadly equal male/female readership

We offer a range of advertising options, as detailed below. Please direct all advertising enquiries to with the subject line/title ‘Advertising’ and let us know what banner, skyscraper, or button that you would like and for what duration. All prices are in British pounds sterling (GBP).

Advertiser case study: The University of the West of England placed a banner advert on E-International Relations between October 2014-September 2015 as part of a wide ranging package of measures to promote the 2015/16 student recruitment drive. The result: They recruited 25% more students than in the 2 years prior.


Screen Shot 2015-05-20 at 23.59.28WEBSITE ‘BANNER’ ADVERTS

Banner adverts display on our website homepage and on hundreds of category and author pages. Banners are effective at establishing a medium-to-long term advertising campaign to build up awareness for a degree programme or a scholarly product.

You can view live availability of banner slots here. If you would like to book space please contact us at

Banner adverts are sold in quarterly slots (3 months) and range in price from £150 per quarter to £500 per quarter. We can accept bookings for up to 4 quarters in duration. Multiple banners (2 or more) can also be merged into larger box adverts.



Screen Shot 2015-05-20 at 23.59.56HOMEPAGE ‘SKYSCRAPER’ ADVERTS

Skyscraper adverts are placed at the top right hand side of the E-IR homepage. They are effective at delivering a high impact shorter-term advertising campaign, such as advertising a new publication/product or a degree scheme recruitment cycle.

Skyscraper adverts are sold in monthly slots at a price of £195 per month. To book, please contact us at and let us know what month(s) you would like to book.

We are only able to place two skyscraper adverts at any one time, so please enquire at your earliest opportunity.




Screen Shot 2015-05-20 at 23.59.09NEWSLETTER ‘BUTTON’ ADVERTS

Newsletter button adverts are placed on our weekly newsletter that is delivered to approximately 4000 recipients – an effective way to reach one of our most engaged audience sets.

Newsletter buttons are sold in quarterly slots (3 months) and are priced at £50 each per quarter. We can accept bookings for up to 4 quarters in duration. Each quarter contains 12 newsletters.

If you would like to book a button for 2016, please contact us at




Advertisers are welcome to update their graphics/links at any time during the period booked.

Advertising spaces on E-IR are limited in number, and we regularly sell the bulk of our advertising space well ahead of time. So please do book/enquire at the earliest opportunity to secure your spot and avoid disappointment.

Please Consider Donating

Before you download your free e-book, please consider donating to support open access publishing.

E-IR is an independent non-profit publisher run by an all volunteer team. Your donations allow us to invest in new open access titles and pay our bandwidth bills to ensure we keep our existing titles free to view. Any amount, in any currency, is appreciated. Many thanks!

Donations are voluntary and not required to download the e-book - your link to download is below.